One of Stellar's top salespeople rang me up yesterday about an inbound opportunity — high-impact AEO/GEO work for a small but mighty brand we'd be excited to take on. The catch was the price point: too small for it to make economic sense for us. Six
Andy Jassy said something this week worth sitting with: "If you look at one of our services, we swapped out the engine of the service while we were also running the service full tilt. Normally, that would have taken 40 or 50 people about a year to do. We
We acquire agencies and transform them. Most people read the word transformation and picture a private-equity playbook — a fixed set of plays, executed in sequence, finished in eighteen months. That's not what this is. We sit inside a fast-moving technology company. New models, new agents, new tools land
Today, we were previewing something internally a few days before sharing it with a large auto client. The team had built an automotive-trained image-generation agent — the kind that handles reflections, brand guidelines, and integrated copy without the usual uncanny-valley artifacts that make most AI car ads unusable. The demo ran.
I keep finding myself saying the same thing to my team: we need to do more, better work. I've said it in Slack threads, on calls, in all-hands meetings. And every time I say it, I hear it — that's not exactly a sentence my kids'
