About TI on AI
TLDR
I'm Ted Iobst. I'm President of Stellar, the first marketing agency built for the AI era. On a daily basis, I see our teams at Stellar transforming the ways we work using AI. Those same teams are also hard at work with our partners and clients to solving some of their biggest marketing and business challenges, also using AI. I write here to share some of the things we're seeing and learning along the way.
TI are my initials. AI...you know.
A bit more
In a prior life, I built things at Atlantic Media during one of the most transformative times in digital media (think: 2010 when inbound social traffic had just overtaken search). After a stopover at Wharton, I founded Colugo, the world's first D2C baby brand (think: The Warby Parker of Strollers). After selling Colugo, I stayed on to run the next chapter — part PE operating playbook, part early applied AI. The bet was simple: use AI to ship more product, faster, with less guesswork.
Most recently, I joined Pixis to build Stellar. We've acquired 10+ specialized agencies and paired them with Pixis technology to build something truly special. Along the way, clients have been asking us the same questions we'd had to answer ourselves — what's the right tech, team, and process to actually run an AI-native marketing org? That became its own business: Stellar Growth Engine.
TI on AI is where I write what I'm seeing from all of these vantage points.