About TI on AI
At Stellar, we're building the performance marketing agency for the AI era. Every day – both internally with our teams across the globe and externally with our clients and partners – I'm in the middle of figuring out how AI changes the way teams operate, businesses grow, and entire industries evolve. (And yes, I've been a fan of that m-dash since way before LLMs came onto the scene).
I don't have it all figured out. But I'm learning a lot and we're figuring out a heck of a lot along the way. I on AI is where I share what I'm seeing, learning, and believing.
The lessons tend to come from three places:
Our own transformation. We've acquired 10+ performance marketing agencies over the past several years. With teams across the globe, the globe, and we're actively integrating AI from our parent company Pixis into how they work every day — figuring out what clicks, what doesn't quite hit the mark (and why), and what quietly changes everything. We're learning as we go, and I welcome the chance to share broader applications
Our clients. I work with brands navigating the same shift. They're asking the same hard questions about where AI fits in to drive better peformance, what to invest in, and how to get their people on board. I'm lucky to have a front-row seat to what's working across different industries, company sizes, and levels of readiness.
Leaders across industries. Despite the hype, there aren't as many people doing what we're doing at Stellar as you'd think. To that end, I'm often connecting with leaders in other domains and industries who are in the midst of their own AI-led transformations. It's these conversations that I often find the most interesting and enlightening, and I'm excited to share these as well.
What you'll find here
Stories from the field — real conversations, real rollouts, real lessons. Anonymized when needed, candid always.
Data that tells you something — I read the reports and try to make sense of what the numbers actually mean and for whom.
Frameworks you might find useful — because who doesn't love a good 2x2 on a slide (even Claude can make that for you 🤓).
Who this is for
Leverage, performance, improvement. Whatever you're searching for from AI, I bet my teams, clients, and contemporaries are too. I'm writing for executives and leaders who know AI matters, are leaning in, and want perspectives and data on where things are and are going.
The name
TI is my initials. AI is... well, you know. Welcome to TI on AI.